Dreamforce 2018

When your brief is to turn the largest tech conference in the world into a four-day immersive experience in our own National Park, you end up with a theme-park inspired convention center full of characters, nature, whimsy, and fun. With strategies and a purpose for everything, our small, but mighty team worked tirelessly to bring this project to life with as much detail as possible. Working with key art from our illustrator, beautiful photography, and real materials wherever possible, we turned Dreamforce from "just another tech conference" into a playground for Salesforce customers and prospects alike.