Dreamfest

One of the night's of Dreamforce's four-day span is dedicated to providing attendees with an unforgettable night of fun and giving back. Dreamfest benefits the UCSF Benioff Children's Hospital and has raised more than $10 million throughout the years. This year's festivities included Metallica playing on Market Street outside of City Hall while Janet Jackson played within the walls of the Bill Graham. Advertisements, posters, flags, wayfinding, and general decor helped to pull this event together— drawing in thousands under the foggy skies of San Francisco.